Google’s online advertising system, for instance, showed an ad for high-income jobs to men much more often than it showed the ad to women.
We also found that setting the gender to female resulted in getting fewer instances of an ad related to high paying jobs than setting it to male.
Algorithms, which are a series of instructions written by programmers, are often described as a black box. Often, algorithms and online results simply reflect people’s attitudes and behavior. Machine learning algorithms learn and evolve based on what people do online.