However, our checks indicate that Android One has had a limited direct effect on the market, despite initial enthusiasm for the programme. Sales of Android One-based smartphones began more than half a year ago in India, but volumes don't stand out.
The first Android One products came from Karbonn, Micromax and Spice, with more familiar brands expected to begin adopting the platform. Acer, Asus, HTC, Lenovo and Panasonic were among the smartphone manufacturers listed by Google as partners in the project, but this interest appears to have stalled.
The fading momentum of Android One is an indication of the expanding selection of equally well-specified, low-cost smartphones and tablets in emerging markets. Hundreds of models are available at $100 or below — a once impossible price band has become very ordinary.